Processes and data must go hand in hand
If the data and process basics don't fit, the AI won't be able to make it fit either!
In the age of digitalisation, the merging of data and business processes is not just a possibility, but a necessity for companies that want to survive in a data-driven market environment. Visualising a model that represents this integration - as illustrated in the "Data Culture" diagram (see below) - provides a clear idea of how companies can reshape their strategy and culture to master this new reality.